| When selecting a font for designing a sign, the best advice is Keep It Simple. |
| Use bold, easy to read fonts. A bolder font draws viewer's eyes to the most important message of your sign. |
| Try not to use fonts from more than two families because it tends to confuse the viewer. Passing motorists can not read a lot of text, so keep your sign to less than ten words; more is less effective. |
| The font you select will project an image of your company. Some fonts may project the appropriate image on paper but are too difficult to read on signs; for example Old English and Commercial Script. |
| A grouping of a letter style is called a font. Fonts can be broken into four categories: Serif, Sans Serif, Script and Decorative. A Serif font is a letter that has little wiggles or curly-q's at the end of its stroke. Serif fonts are usually used in the body of text. Sans-Serif fonts are letters that have plain or squared off edges. They are simple, easy to read fonts. The letter style you are reading is a sans-serif font. A Script font is a cursive letter style that looks like a connected hand written letter. And a Decorative font is fancy and is usually used in headlines. |
| A font can have different thickness in its stroke. So a font can be light, medium, bold or any combination in between. A font can also be stretched to appear wider or condensed to appear narrower. |
| The following links to a listing of YARDSIGNS.INFO standard typestyles. Typestyles not listed can be either imported as a True Type Font (TTF), or scanned as art. To send us a font to import, check the fonts under your control panel settings and e-mail to us as an attachment. If we need to scan your font, a $35.00 charge is applied. |
